TEAZEN, a tea specialty company dedicated to promoting a vibrant and health-conscious lifestyle centered around tea, has introduced a highly popular stick drink brand called Kombucha, boasting a market share of 7-80%. Renowned for its commitment to health, TEAZEN Kombucha has carved a niche as a nutritious beverage by reducing sugar and calories while incorporating probiotics. They also offer Ready-To-Drink (RTD) products designed for the convenience of those leading busy lives.
In its pursuit to cater to diverse customer preferences and establish itself as the next-generation tea leader, TEAZEN Kombucha enlists YNL Design to create a brand concept rooted in the emerging Kombucha Culture. This involves crafting an iconic Brand Identity (BI) and artistic graphic motifs that resonate with the MZ generation. Recognizing that the existing TEAZEN Kombucha brand had been overly reliant on models, YNL Design seeks to redefine the brand’s identity, shifting the focus from models to the product’s unique features. Their aim is to develop a robust BI that captures the attention of the young MZ generation, not just as consumers of Kombucha but as individuals with distinct personalities, fostering an Instagram-worthy and alluring drink culture…
