In the domestic market, the aromatic tea is facing competitions from the varieties grown in Nepal.
Darjeeling tea, famous for its unique taste and aroma but facing low international demand and a shortage of high quality crops, eyes a big potential in China as the highest price for tea in the world is paid by the Chinese consumer for Chinese tea, accoring to Indian Tea Exporters Association (ITEA) chairman Anshuman Kanoria.
“I believe China holds a big potential for us. Chinese consumers pay the highest price for Chinese tea because people there have real appreciation and love for tea. With proper education about the product, government support, consumer awareness and market promotion, we can capture a sufficiently large market in China, particularly for Darjeeling tea,” Kanoria told FE…