Singapore-based tea brand TWG has opened a new Tea WG concept store at Hong Kong’s IFC Mall as part of its regional expansion strategy.
Featuring the new Takeaway Tea concept, the IFC store has been refurbished with a tea wall lined with yellow Artisanal Tea Tins, displaying a treasure trove of single estate, exceptional harvest, and rare mixes.
The store also offers takeout tea from what TWG claims is the city’s largest tea menu, which includes more than 100 flavours.
According to the brand, each takeout tea is brewed fresh using infusion procedures and filtered water and is delivered hot or poured over full cubes of ice to ensure that each cup of tea is…
