An Assam-based startup offers “ghost pepper” and “gold” tea among its 40 or so specialty blends because it combines the 24-carat edible golden metal with the world’s hottest chilli, “bhoot jolokia,” to entice customers.
As customers become more health conscious and demand unique types, innovation in blends is urgently needed to promote tea in the domestic and foreign markets, according to entrepreneur Ranjit Baruah.
“We have created more than 40 speciality and luxury blends under the brand ‘Aromica Tea’ and shall have more on the list.
“Tea flavoured with the ‘bhoot jolokia’ or ‘ghost pepper’ is an innovation in the world for which we have filed an application for patent and are awaiting approval. This variety of tea is brewed for those who like their cuppa spicy, and it has health benefits,” he told PTI.
Speaking further about innovations, Baruah mentioned that some of its unique kinds include “insulin” tea made with…