Why bulk tea producers and estates are creating their own distinctive labels
A quiet revolution has been brewing in the tea gardens of Darjeeling and Assam. A labelling revolution. Majuli Mist, Kashir, Teas from India – these are tea brands emerging out of the estates of Amalgamated Plantations, an associate company of Tata Consumer Products.
Or take the Aideobari Tea Estates in Assam that now sells the beautifully packaged Rujani tea through its own website. Or look how from a 120-year-old tea trading company has emerged Octavius tea, a brand created in 2016, that has been gaining in strength…
