While not new to the beverage industry, “cold brew” seems to be getting more and more buzz lately. The coffee sector in particular has seen an explosion of cold brew offers that are changing the way consumers experience coffee. But as the coffee sector becomes increasingly saturated with products, there seems to be a growing opportunity for tea to capitalize on the craze, too.
As lab manager at Flavorman, I regularly oversee hundreds of custom beverage development projects, many of which utilize tea; so while tea-related projects are quite common for us, those utilizing cold brewed varieties specifically are not – but that seems to be changing.
In recent months, we’ve seen a steady uptick in development requests for concepts utilizing cold brew tea in beverages of all kinds – hard seltzers, clean energy drinks, traditional RTD teas, you name it. This gives us a unique perspective into the beverage trends looming on the horizon, and we are proud to be a part of shaping how consumers experience those trends through great-tasting products.
Cold brew tea seems to be the latest frontier, and although there is still much to be seen about how the category will develop, the success of cold brew coffee can provide some insights.
Here are some of the creative ways drink companies can make their tea products stand out in a sea of cold brew offers…
