The Coffee Bean & Tea Leaf, a popular Southern California tea and coffee house chain that has served premium beverages for the past 60 years, launched a new specialty tea pilot program. It’s an exciting new tea collection that aims to fuel American consumers’ increased interest and consumption of tea beverages.
Over the past few years, the popularity of tea has grown steadily in the United States, fueled by the increasing variety of tea options and the expanding popularity of matcha and bubble tea.
Sanjiv Razdan, president of the Americas and India for The Coffee Bean & Tea Leaf, said, “The rise in specialty teas and new flavors is an emerging trend in the U.S. and around the world. Our new ‘World of Tea’ collection is a natural evolution for The Coffee Bean & Tea Leaf. We have long been regarded as tea experts and are now taking our guests on a deeper, more transformative journey…”
