Packaging designs that pay homage to what’s inside or the process or creating it truly tug at our heartstrings. Especially, eco-friendly packaging designs because they showcase the best of innovation and sustainability. Chatu is a shining example of all of that – the packaging is an ode to the tea plantations in Sichuan, Henan, and Fujian provinces from where the premium Chinese tea is collected. Each tea package has a unique shape that represents the terrain and resembles the patterns on the hands of tea pickers.
The Chinese tea plantations were the source of inspiration for the packaging design. The texture of the package mimics the shape of the land on which the tea is harvested which is so sacred to the tea pickers. Even the colors were carefully chosen to match each of the three types of tea – white, green, and red…