As he launches Saboe, a series of new tearooms and shops across Japan, we delve into Shinichiro Ogata’s creative vision, mirrored throughout the spaces and objects, rituals and moments of his projects
Seaweed, honey, lemongrass, forest, dill, conifer, dashi, soy sauce, orange. These are among a cosmos of flavours and aromas evoked through a new series of Japanese teas for modern life presented in crafted paper cups – one of a string of recent ventures by designer Shinichiro Ogata.
For Ogata, everything begins – and ends – with tea. Since launching Simplicity in Tokyo in 1998, the designer has carved a unique creative path, offering a fresh modern perspective of Japan’s heritage-steeped tea world…
