Tadayuki Sudo studied sociology in the US and set up companies dealing with advertising and branding. But it was a warm cup of matcha his mum lovingly brewed for him that led to his endeavour in making high-quality green tea popular.
As a child, teatime was an important part of the day for Tadayuki Sudo, who grew up in Osaka, Japan. Every afternoon, his mother would brew him a cup of hot matcha, which he would slowly savour.
The founder of Japanese specialty tea store Yugen in Kyoto missed the drink when he left for San Diego in the US to study sociology in university. “But whenever I went home – matcha!” laughed Sudo…
Yugen carefully selects its tea from various regions in Japan. (Photo: Yugen)
