Malaysia is the latest stop in the premium operator’s Southeast Asia expansion drive which focuses on high footfall shopping centres and travel hubs
Chinese premium tea chain Naixue has opened its first store in Malaysia at the Exchange TRX shopping centre in Kuala Lumpur. In a press release, Naixue said opening day sales reached RM 40,000 ($9,000), which it attributed to its combined tea and pastries menu. Bakery items comprise more than 40% of Naixue’s Malaysian menu, including products launched specifically for the local market, such as Cheese Cream Horns and Coconut Swiss Roll.
Founded in 2015, Naixue traded as Nayuki until 2022 and now operates 1,900 stores globally. The tea chain is seeking to scale its…
