Texas chai, peach ginger, mango fresco and sweet mint are just a handful of the flavors offered by iced tea franchise HTeaO, which is betting its brewed drinks will stand out in the growing specialty beverage category.
“We’re the first to market, we’re ahead of a trend, we’re the only ones doing it,” said CEO Justin Howe. “The customers are freaking out, and they have been for over a decade.”
Howe is the son of co-founders Gary and Kim Hutchens, who flipped what started with six flavors of iced tea they called Texas Tea and served at their burger restaurant, Buns Over Texas, into an entirely new business…