First Coca-Cola cut Tab, Odwalla and Zico coconut water. Now, Honest Tea is getting axed.
“The Honest teas product line will be phased out of The Coca-Cola Company’s beverage portfolio at the end of 2022,” the company said in a statement Monday, noting that the Honest Kids line, which is “quickly growing,” will continue to be available.
Even as the teas get discontinued, Coca-Cola said it will hang onto the Honest logo and brand, so it may opt to license other Honest products in the future.
The move is the latest example of Coca-Cola’s aggressive approach to managing its portfolio. In 2020, the company announced that it would cut its product line in half, reducing it to 200 products. By ditching poorly performing brands, Coca-Cola can invest more in its most successful products and get creative with marketing its…