The shop serves as the first brick-and-mortar location for Desinchá, a fast-growing tea brand that was started in 2017. The company is focused on selling products that promote good health.
Local firm SuperLimão was tasked with creating a retail space that would represent the brand and provide a memorable experience for shoppers. The chosen location was a 16-square-metre, two-storey space on Oscar Freire, one of the busiest avenues in São Paulo.
“With no way to grow sideways, the out-of-the-box solution was to verticalize and confuse the senses,” the designers said.
The experience begins out front, where the team created a kinetic facade composed of metal leaves set within a grid of concrete blocks.
“Approximately 1,000 aluminium sheets inserted into the hollow concrete elements move with the wind, mimicking a treetop,” the team said…