Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of Truly Iced Tea Hard Seltzer, a first-of-its-kind mix of refreshing hard seltzer, real brewed tea and fruit flavor.
Available nationwide in eye-catching golden cans, the Truly Iced Tea Hard Seltzer Variety Pack offers four styles — Lemon, Raspberry, Peach and Strawberry. Each flavor offers a hint of fruit and the refreshment of real brewed iced tea with only 1 gram of sugar, 100 calories and 5% ALC/VOL, just like the rest of the Truly lineup.
“With each innovation, we’re pushing the boundaries of what drinkers expect from hard seltzer,” said Casey O’Neill, Senior Product Development Manager at The Boston Beer Company. “We spent eight months testing more than 250 iterations to land on the Truly Iced Tea launching today and can’t wait to finally share it with our drinkers.”