Ahmad Tea – a global producer in speciality tea and one of the largest family owned tea companies has launched a brand new range of tea, housed in 100% biodegradable pyramid tea bags. The new product range includes 8 new varieties in addition to 10 pre-existing blends of the Company.
Ali Afshar, UK Director at Ahmad Tea says: “Now, more than ever, sustainability counts. From cup to compost, consumers care about the tea they drink. As a business, we’ve worked hard to ensure our new range of Pyramid bags are 100% biodegradable and plastic-free so that people can enjoy our tea safe in the knowledge that it not only tastes great but is planet-friendly too.
“As we emerge from lockdown and adjust to a ‘new normal’, we’re also seeing a growing appetite for innovation as consumers look beyond the essentials to new concepts and products that offer something different.
“In developing our new Pyramid range, we’ve put a great deal of care and passion into crafting our new blends to cater for the new world we find ourselves in, marrying the finest loose leaf tea with the most innovative and tantalising flavours, providing something unparalleled in terms of quality, taste and innovation.”
Afshar continues: “Never has it been a more important time for communities to thrive. As a business, 20% of our profits go to supporting communities in crisis around the word, from helping people in Niger access clean water to creating fair and equal access to quality education for communities in the Ukraine.”
100% biodegradable Pyramids are a new and rapidly growing trend in the tea market responding to the global sustainability concerns and its impact on the consumers behaviour.
